The new line for Gen Zs
Your style is as authentic as you are. Love your life, love your look, love your style.
Targeting young women born in the late 90s and early 2000s. Dynamic, connected, informed, fast, individualistic and well defined; they represent the most influential consumers nowadays and are revolutionizing the beauty market. This versatile line tends to their every hair-styling need, while also keeping up with their young, vibrant and unique identity.