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"To produce professional beauty and styling tools”
The result was the first ever professional straighteners, produced in large quantities by GAMA, and capturing the attention and interest of professional hair stylists around the globe.
In other words, GAMA haircare and styling products became the tool of choice and secret weapon both backstage at fashion events and in hair salons.
In our endeavour to constantly improve the user experience of our products, over the years we have pioneered several new technologies that have proved to be an epoch-making step forward in the history of hair care.
The launch of our QuickHeat technology in the late 90s made the impossible possible: straighteners that heated up and were ready to use in seconds changed the way professional stylists worked.
This was followed by IHT (Instant Heat Technology) which was patented and brought to market in 2010. This innovative technology heats straightener plates instantly, and delivers long-lasting, sleek and shiny hair in just one application.
Our more recent history has seen us continue to expand our concept of beauty and style, bringing professional hair dryers, curling irons and hair clippers as well as hair straighteners to our customers.
The introduction of the new range of all-Italian design professional hair dryers represents yet another milestone in our ongoing pursuit of technological innovation.