GA.MA Professional Appoints Romeu Felipe as Global Brand Ambassador
GA.MA Professional, the world leader in electric hair tools, has taken its business to the next level by announcing Romeu Felipe as the new Global Brand Ambassador. Known for styling the braids of countless A-listers and revolutionizing the beauty industry with his visionary techniques, Romeu’s appointment is a milestone – the first time a Brazilian has ever assumed this prestigious role for the brand.
A Partnership that Redefines Innovation
“I am very excited to become the global brand ambassador for such an iconic name in the beauty industry as GA.MA Italy, a brand I have trusted since the beginning of my career,” said Romeu Felipe. “GA.MA embodies everything I represent: innovation, excellence, and top-quality craftsmanship.” This partnership is more than a collaboration – it’s a new chapter for GA.MA Italy. Present in 60 countries and synonymous with cutting-edge technology and uncompromising quality, the brand continues to raise the bar in the world of professional hair tools. A perfect example of its pioneering spirit? The iQ Perfetto – the lightweight, ultra-powerful hairdryer that took the beauty world by storm in 2019. “We are completely aligned with Romeu Felipe – an icon of style, sophistication, and modernity,” said Alejandro Ceva, CEO of GA.MA Italy. “These values are deeply rooted in GA.MA’s DNA, making this partnership a perfect combination.”
From Humble Beginnings to Global Celebrity
Romeu Felipe’s journey is a powerful testament to passion, hard work, and the relentless pursuit of excellence. Born and raised in São Paulo, Brazil, Romeu grew up far from the glamour of the beauty world. At just 16 years old, he began his career at a small local salon, where his raw talent and unwavering dedication quickly set him apart. Despite his humble beginnings, Romeu dreamed big and worked tirelessly to master his craft. His pursuit of excellence led him to some of the world’s most prestigious hair academies, including Vidal Sassoon, Alexandre de Paris, and Tony Guy, where he honed his skills and expanded his creative horizons.
Over the years, Romeu’s relentless drive to innovate and push boundaries has transformed him from a young stylist with bold ambitions into an internationally celebrated beauty icon. Today, his São Paulo salon, ROM. Concept, is a destination for celebrities and beauty lovers, while his educational platform, ROM. Academy, has made a global impact.
From the U.S. to Spain to Russia, Romeu shares his expertise in cutting, styling, and coloring with professionals eager to learn from one of the best in the industry With over 2 million loyal followers on Instagram, Romeu’s influence extends far beyond the salon chair. His unique blend of artistry, authenticity, and innovation inspires hairstylists and beauty enthusiasts worldwide. Romeu Felipe’s story proves that no dream is too big, and no goal is out of reach when fueled by passion, persistence, and a commitment to excellence.
The Future of Beauty, Together
“We share the passion of pushing boundaries and redefining innovation – a core value for both GA.MA and Romeu,” said Gastón Tenorio, Global Marketing Head at GA.MA Italy. “There is undeniable synergy here, and we are confident this partnership will take both sides to new heights.” As Global Brand Ambassador, Romeu Felipe will represent GA.MA Italy on the international stage, reinforcing the brand’s commitment to excellence, creativity, and cutting-edge technology. This dynamic collaboration marks the dawn of a new era for GA.MA Professional and Romeu Felipe, joining forces to shape the future of beauty and inspire a global audience with unprecedented style and innovation.