PREMIER HAIR CARE TECHNOLOGY SPECIALISTS FOR OVER 50 YEARS
The attention to detail and quality characteristic of Italian Design, the choice of premium materials, and a focus in research and innovation are the key ingredients that allow us to create products of the highest quality, to meet the needs of the most avant-garde salons and high-end consumers.
A BEAUTY TECH COMPANY
Gama Italy Professional founded by Mario Gardini in 1969, in the industrial suburbs of Bologna, Italy.
Since its inception, the company has become synonymous with research and innovation with the launch of the world’s first professional hair straightener
Today the brand is present in over 50 countries around the world, with its headquarters in San Pietro in Casale (BO) and four production sitesdivided between Brazil, Argentina, Italy and China.
From hair straighteners to hair dryers, from curling irons to shavers, clippers and trimmers, to hair nourishing products, Gama is proud to offer cutting-edge technology solutions for both professional and consumer targets.
Our strength can be described in two words: Research and Innovation. These are the two principles that daily guide our every step, from research, to testing and production Con pWith passion and dedication, we always strive to develop new technologies and solutions to optimize the user experience in all contexts.
We’ve always been first mover, from our roots with the first ever flat-iron, to currently reinventing of the professional hairdryer. Our mission is to offer professional revolutionary, ergonomic, durablehair care tools and technologies to facilitate styling work in the salon and at home.
Translating the needs and desires of professionals, women in love with the world of beauty and men without fear of playing with their style into complex, yet easy to use tools that enhance user experience to the maximum is part of our creative ability.
The characteristics that render our products unique are:
LIGHTNESS AND EASY HANDLIING
For maximum comfort, even in the case of prolonged use.
AIR FLOW AND HEATING
Optimize styling, with maximum time efficiency and minimum heat-stress.
POWER, EFFICIENCY AND EFFICACY
To make better, more precise and durable hairstyles.
THE BEST SALONS CHOOSE GAMA.PROFESSIONAL
Design and technology blend into pure Italian Design quality products, to satisfy even the most demanding customers around the world, and maintain hair healthy and protected, even when creating the most elaborate hairstyles.
OUR “MADE IN ITALY” INNOVATIVE MOTORS
The motor: the real heart of every professional hair dryer is one of our is one of our main strengths, where we are known for our excellence.
We produce AC motors and brushless Made in Italy, made with the lightest and strongest materials, able to last well over 2000 hours in the new production site in Gossolengo (PC).
With its new ECO headquarters, GAMA confirms its ability to create a green, sustainable business, and always keeping at the forefront of new technologies, with the quality that is expected worldwide from a “Made in Italy” product.
The philosophy behind the production of our engines is the reduction of the climate footprint thanks to photovoltaic systems; and fomenting the economic growth of the area through the generation of employment.
Our ultra-light and powerful engines are studied and tested thoroughly in top beauty salonsaround the world, and in our R&D headquarters where they are subjected to resistance tests typical of professional use: prolonged use and need of high temperatures.
Each Gama Italy Professional engine is designed to last over time, when used in a setting of continuous, repeated and prolonged daily use.
THE IONS: BEAUTY THERAPY
Gama Professional hair dryers and straighteners are equipped with Ion Technology, which allows you to obtain shinier hair, reducing humidity and static electricity.
The release of negative ions revitalizes the hair cuticle, which previously appeared weak or damaged.
After styling, in fact, the cuticle is revitalized and the hair appears shiny and healthy again.
GAMA Ozone-Ion technology acts as a strong antibacterial and antifungal agent that cleanses the hair and scalp.The results of physical and chemical laboratory tests are amazing: they show that most of the microorganisms originally present in the hair disappear after being exposed to technology.
The most important benefits on hair are an anti-aging and reconstructive effect. The result: regenerated, stronger and healthier hair from root to tip.
IHT - INSTANT HEAT TECHNOLOGY
Gama Professional straighteners, heat-up in an instant!
A resistance able to heat up fast, keep the temperature constant throughout the plate and over time, and with the ability to adapt to any type of hair: this is the biggest secret of a professional plate.
With the patented IHT (Instant Heat Technology) resistance all these advantages are concentrated in one technology The highest temperatures (up to 240 ºC/482 ºF are reached instantly and homogeneously on the entire surface of the heating plates, and maintained over time while being used.
In this way it is enough a single pass on the hair to get the desired style, avoiding unnecessary and dangerous thermal stress. The hair is therefore not damaged and are able to maintain the style and the fold longer in time.
IHT technology makes GAMA Professional hair straighteners and curling irons the fastest in the world in achieving the optimal and constant working temperature.
OUR PROFESSIONAL COLLECTIONS
gama.professional is GAMA Italy’s new premium and exclusive professional hair technology product line. Sophisticated and intelligent design and disruptive, groundbreaking technologies are blended into products with pure Italian quality. The products professionals did not even know they needed or wanted.
The most exclusive barbershops and the latest trends inspired the GAMA Barber Series Line. It is an extremely versatile and elegant line, with a super stylish design, fitted out with state-of-the-art technologies and materials in order to allow the highest quality professional cutting, trimming & finishing, with maximum precision and durability, always up-to-date with the latest style trends.
GAMA’s Professional Products, with the newest technologies, are built with the needs of the hair professionals in mind and with a focus on promoting your hair’s health.
FOR CONSUMER WORLD
The GAMA Professional experience from the comfort of your own home. Inspired by the latest developments in fashion and technology in the professional industry, focusing on the emerging trends and promoting your hair’s health.
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