PREMIER HAIR CARE TECHNOLOGY SPECIALISTS FOR OVER 50 YEARS
The attention to detail and quality characteristic of Italian Design, the choice of premium materials, and a focus in research and innovation are the key ingredients that allow us to create products of the highest quality, to meet the needs of the most avant-garde salons and high-end consumers.
A BEAUTY TECH COMPANY
Gama Italy Professional founded by Mario Gardini in 1969, in the industrial suburbs of Bologna, Italy.
Since its inception, the company has become synonymous with research and innovation with the launch of the world’s first professional hair straightener
Today the brand is present in over 50 countries around the world, with its headquarters in San Pietro in Casale (BO) and four production sites divided between Brazil, Argentina, Italy and China.
From hair straighteners to hair dryers, from curling irons to shavers, clippers and trimmers, to hair nourishing products, Gama is proud to offer cutting-edge technology solutions for both professional and consumer targets.
Our strength can be described in two words: Research and Innovation. These are the two principles that daily guide our every step, from research, to testing and production Con pWith passion and dedication, we always strive to develop new technologies and solutions to optimize the user experience in all contexts.
OUR DNA
Innovation
Research and development at the heart of our work
Know How
Over 50 years of research and development and launches of innovative products
Knowledge of the Professional Market
Continuous dialogue with professionals to identify needs and critical issues
First Mover and Award Winning
We create products that change the industry.
Italian Industry and Design
Quality materials, style and design
MISSION
We’ve always been first mover, from our roots with the first ever flat-iron, to currently reinventing of the professional hairdryer. Our mission is to offer professional revolutionary, ergonomic, durable hair care tools and technologies to facilitate styling work in the salon and at home.
Translating the needs and desires of professionals, women in love with the world of beauty and men without fear of playing with their style into complex, yet easy to use tools that enhance user experience to the maximum is part of our creative ability.
The characteristics that render our products unique are:
LIGHTNESS AND EASY HANDLING
For maximum comfort, even in the case of prolonged use.
AIR FLOW AND HEATING
Optimize styling, with maximum time efficiency and minimum heat-stress.
POWER, EFFICIENCY AND EFFICACY
To make better, more precise and durable hairstyles.
THE BEST SALONS CHOOSE
GAMA.PROFESSIONAL
Design and technology blend into pure Italian Design quality products, to satisfy even the most demanding customers around the world, and maintain hair healthy and protected, even when creating the most elaborate hairstyles.
LONG LIFE MOTOR MADE IN ITALY
The motor: the real heart of every professional hair dryer is one of our is one of our main strengths, where we are known for our excellence.
We produce AC motors and brushless Made in Italy, made with the lightest and strongest materials, able to last well over 2000 hours in the new production site in Gossolengo (PC).
With its new ECO headquarters, GAMA confirms its ability to create a green, sustainable business, and always keeping at the forefront of new technologies, with the quality that is expected worldwide from a “Made in Italy” product.
The philosophy behind the production of our engines:
- reduction of the climate footprint thanks to photovoltaic systems;
- growth of the area through the generation of employment..
Our ultra-light and powerful engines are studied and tested thoroughly in top beauty salons around the world, and in our R&D headquarters where they are subjected to resistance tests typical of professional use: prolonged use and need of high temperatures.
Each Gama Italy Professional engine is designed to last over time, when used in a setting of continuous, repeated and prolonged daily use.
IONS AND OZONE: WELLNESS AND BEAUTY FOR HAIR
Gama Professional hair dryers and straighteners are equipped with Ion Technology, which allows you to obtain shinier hair, reducing humidity and static electricity.
The release of negative ions revitalizes the hair cuticle, reducing frizz and improving overall hair health.
Additionally, GAMA Ozone-Ion technology combines the benefits of negative ions with those of ozone, which acts as a powerful antibacterial and antifungal agent, purifying both hair and scalp.
Laboratory tests demonstrate surprising results: most microorganisms present in the hair disappear after exposure to this innovative technology.
The most evident benefits include an anti-aging and reconstructive effect on the hair. The final result is a regenerated mane, stronger and healthier from roots to tips.
An additional advantage is the Color Lock effect, which helps preserve the brightness and intensity of treated hair color, reducing fading over time. This effect allows the color to remain vibrant and bright for longer."
IHT - INSTANT HEAT TECHNOLOGY
Gama Professional straighteners heat up in an instant!
A resistance able to heat up fast, keep the temperature constant throughout the plate and over time, and with the ability to adapt to any type of hair: this is the biggest secret of a professional plate.
With the patented IHT (Instant Heat Technology) resistance all these advantages are concentrated in one technology The highest temperatures (up to 240 ºC/482 ºF are reached instantly and homogeneously on the entire surface of the heating plates, and maintained over time while being used.
In this way it is enough a single pass on the hair to get the desired style, avoiding unnecessary and dangerous thermal stress. The hair is therefore not damaged and are able to maintain the style and the fold longer in time.
IHT technology makes GAMA Professional hair straighteners and curling irons the fastest in the world in achieving the optimal and constant working temperature.
In 1969, GAMA patented and launched the world’s first professional hair straightener. Always a trusted Italian brand in the hair, beauty, and technology sectors due to its craftsmanship, heritage, design, and product development excellence.
GAMA is proud to offer hair solutions for both men and women: hair straighteners, hair dryers, curling irons, trimmers, and clippers.
Over the years, constant dialogue with professionals and research in the haircare sector have led to the creation of revolutionary technologies and functionalities that enhance the user’s styling experience, optimizing performance while simultaneously promoting hair health.
The launch of the revolutionary iQ Perfetto marked a new chapter in the company’s history, revolutionizing the market for professional hair dryers with a digital hair dryer lighter than a smartphone
RETHINK THE TRADITIONAL CONCEPT OF PERFORMANCE, THINK
SMART PERFORMANCE