How Many Tools Do You Really Need for Perfect Hair Styling?
Do you really need multiple tools for perfect hair styling? Learn how to simplify your routine and achieve better results with fewer steps.
Why Everyone Talks About Fast Drying (But Few Explain What It Really Means)
Fast hair drying isn’t just about saving time. Discover what really impacts drying performance and how to improve results while protecting your hair.
Frizzy hair in spring? Here’s why it happens and how to manage humidity without stress
In spring, humidity changes hair behavior. Discover how to manage frizz and improve styling hold.
GAMA Professional Cosmoprof program
GAMA Professional returns to Cosmoprof 2026 with a rich program of live shows dedicated to professional styling. Discover the full schedule.
Cosmoprof 2026: GAMA Professional revolutionizes styling with the new iQ Sfera
GAMA Professional presents the innovative iQ Sfera at Cosmoprof 2026, the hairdryer revolutionizing salon ergonomics. Discover news and live shows at BolognaFiere from March 26 to 29.
The Perfect Temperature Isn’t What You Think
The perfect hair straightener temperature isn’t a fixed number. Discover how to choose the right heat for your hair and why heat stability makes the real difference.
Hair Straightener or Straightening Brush? It Depends on What You Hate Most
Choosing between a hair straightener and a straightening brush isn’t just technical — it’s about time, frizz control and the result you want. Learn how each tool works and which one fits your styling routine best.
Barber Ring 2026: Palermo returns to the ring of contemporary barbering
Barber Ring 2026 returns to Palermo with two days of competition, education and live performances dedicated to contemporary barbering.
The real enemy of hair isn’t heat
Heat isn’t the real enemy of hair. Drying time is. Discover why faster, controlled drying can help protect hair and improve everyday styling results.
How to choose the right hair dryer for your hair
Choosing the right hair dryer isn’t just about power. Airflow, heat control, weight and technology make the real difference. A practical guide to understand what truly matters and achieve healthier, shinier, easier-to-manage hair every day.