Every edition of Cosmoprof marks a new direction. For GAMA Professional, 2026 is not just another date on the calendar; it is the year the brand chooses to present a new vision of professional tools.

This is not merely an update or an incremental evolution.
But a true change of perspective.

From March 26 to 29, at BolognaFiere, GAMA will bring a clear message to Cosmoprof Worldwide Bologna 2026: technology must not only improve performance, it must rethink the working experience.

The 2026 Focus: Rethinking Professional Drying with iQ Sfera

Among the most anticipated moments of this edition will be the official presentation of iQ Sfera, the new professional hairdryer destined to revolutionize the very concept of the blow-dryer.

This approach is not a novelty for GAMA.
With the iQ line, it had already redefined professional market standards by introducing ultracompact, powerful, and surprisingly light hairdryers. Tools with an elegant design, with a weight comparable to that of a smartphone, capable of combining salon performance and unprecedented maneuverability.

A paradigm shift that moved the focus from power alone to the quality of the professional’s daily experience.

Today, with iQ Sfera, that path evolves further. It is no longer just about lightening or miniaturizing, but about radically rethinking the shape, balance, and interaction between the tool and the hairstylist.

iQ Sfera introduces a completely different geometry to the professional styling landscape. A compact, spherical structure, as large as a baseball, which redistributes weight, balance, and airflows in a new way.

Among the smallest professional hairdryers available, iQ Sfera is equipped with an ultra-fast digital motor that, with the activation of the Turbo Function, reaches up to 92,000 RPM. In combination with Venturi technology, it generates a powerful, amplified, and extremely efficient airflow, significantly reducing drying times even on the thickest hair.

To complete the technological architecture, negative ions, e-System C, Memory Function, dual micro-filter, and Auto Clean work together to ensure ultra-fast drying, intelligent heat control, and constant performance over time.

What changes for the professional?

  • Greater weight balance, with reduced fatigue during prolonged sessions
  • Compactness that improves maneuverability in close movements
  • Salon power concentrated in a more controllable format
  • New ergonomics that optimize posture and precision

UniQ and the versatility that simplifies work

Alongside iQ Sfera, another protagonist this year will be the UniQ Multistyler.

If iQ Sfera rethinks shape and ergonomics, UniQ rethinks styling management: a single tool designed to integrate multiple functions and reduce operational fragmentation in the salon.

Thanks to the interchangeable accessory system, it allows switching from a sleek look to soft waves or structured volumes without changing tools. It is not just a matter of practicality, but of fluidity in the professional gesture: fewer interruptions, fewer tools to alternate, greater continuity in the work.

The high-performance digital motor ensures constant power, while the intelligent temperature control allows adapting the styling to different hair types. Ionic technology contributes to improving brightness and reducing the electrostatic effect, guaranteeing more disciplined and uniform results.

In a context where speed, precision, and quality must coexist, UniQ represents an evolution of the salon experience: not only technical performance, but more efficient organization, greater creative flexibility, and concrete optimization of work times.

Two spaces, one story

Again this year, the brand will be present with two exhibition areas, designed to offer a targeted and in-depth experience to professionals in the sector.

Sales Stand – HALL 33B

The dynamic heart of the presence at the fair. Here, visitors can watch a series of live shows held by professional hairdressers, barbers, and hairstylists who will present the products, show their functionalities, and create styling in real time.

Not just a demonstration, but a direct comparison: it will be possible to ask questions, delve into technical aspects, and access dedicated trial stations to personally test the tools.

A concrete experience, designed to transform innovation into daily practice.

Institutional Stand – HALL 33 STAND E8-F7

An environment oriented towards strategic dialogue with buyers, distributors, and commercial partners, where the brand’s development vision and the leading lines of the season will be presented.

A phase shift

Cosmoprof 2026 represents a phase shift for GAMA: from technological innovation alone to a broader reflection on form, use, and experience.

Because in the professional world, it is not enough to make more powerful tools.
It is necessary to make tools that are better to use.

We look forward to seeing you from March 26 to 29 at BolognaFiere.

To schedule a meeting or receive more information, contact us at: support@gama.eu

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