The barber world needs real places to meet, compete and grow. Barber Ring was created with this very purpose: to offer a space where technique becomes shared language, performance and spectacle.

On January 25–26, 2026, Palermo will host a new edition of the event dedicated to contemporary barbering, supported by the vision and presence of GAMA Italy Professional.

A ring, not a stage

Barber Ring is not a traditional trade fair nor a simple competition. The ring is its symbol and its method: an open, exposed space where the barber’s work becomes a public gesture. Here, the haircut is not just the final result, but a process, made of rhythm, precision and decisions.

The event alternates competition, show and education, creating an experience that speaks both to professionals and to those who see barbering as a cultural movement in constant evolution.

Ambassadors and artistic direction

Representing GAMA in Palermo will be Cosimo Campagna, taking part as Brand Ambassador. His presence brings a clear vision of barbering built on solid technique, attention to detail and education, making him a reference point for many professionals.

The artistic direction of Barber Ring is curated by Michele Catalano, who defines the overall vision of the event, balancing competition and storytelling, show and technical content, and giving Barber Ring a strong, recognizable identity.

Two days of technique and exchange

Over two days, Barber Ring offers:

  • Live competitions, where precision, cleanliness and creativity are put to the test;
  • Shows and demonstrations, where technique becomes entertainment and storytelling;
  • Training and networking moments, designed for those who want to grow professionally and exchange ideas.

It’s not just about winning, but about engaging with the community, discovering different approaches and taking home practical inspiration for everyday work.

Palermo as a cultural choice

Choosing Palermo is no coincidence. It is a city where tradition meets contemporary language, an ideal setting for an event that speaks about professional identity, craftsmanship and evolution.

Bringing Barber Ring to Sicily also means recognizing the value of a vibrant barber scene, often away from the spotlight but deeply rooted in the real fabric of the profession.

GAMA and performance as a shared value

GAMA’s presence at Barber Ring goes beyond sponsorship. It represents active participation in a project that places conscious performance at its core.
Tools, technique and education become part of an ecosystem where the barber is not just an executor, but an interpreter of their craft.

Barber Ring is exactly this: a place where barbering shows what it truly is today. A technical, creative and deeply human profession, built on direct exchange and on hands that still make the difference.